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Lifestyle Photography Shows Your Restaurant in Action!
Restaurant photography is about so much more than just the delicious food and drinks you’re dishing up. Lifestyle photography of your space in action gives people an understanding of how you operate. Is the energy of your space calm and cozy – perfect for a study session? Family friendly and spacious – perfect for families with kiddos that need space to move around? Or maybe it’s quiet and romantic – perfect for a first date or anniversary. By showing your audience the atmosphere of your space being used, they can start to visualize themselves in your space. These kinds of photos are the perfect way to involve your staff, too! The people behind the scenes making your food and the people serving those dishes to your table- the team is just as important when telling the story of your restaurant.
2. Lifestyle Photography Brings A Sense of Belonging to Your Restaurant Marketing
Photography of your restaurant space bustling with customers tells your audience about the kinds of people that love your restaurant and how they might fit in. Thoughtful photography will showcase your target audience enjoying the space in the way you intended it. Whether that be college kids laughing and studying over a cup of coffee, a group of girlfriends out for happy hour or a family celebrating a birthday. This is an opportunity for you to speak to your target audience about the kinds of memories you want them to make here and how your business can help them do that.
3. Lifestyle Photography Can be Used to Tell a Seasonal Story
Through strategic planning of a session, you can tell a specific story that’s about more just the incredible food you offer, but the different atmosphere they might expect depending on the season. Seasonal menu changes, outdoor patios that are only available in the summer and holiday celebrations and decor are perfect examples of when lifestyle photography could entice your target audience to come back in and check out what’s new. Here we told the story of the fabulous Galloway’s Cocktail Bar being transformed into a cheerful holiday spot to enjoy cocktails with your friends and loved ones!
Want to see some other examples of lifestyle restaurant photography? Check out Evolve Cafe and The Purple Flamingo Food Truck!
Want to talk about your restaurant photography? Contact me today!